Case study 01 — Skincare · DTC · Shopify
Turning skincare science into sales.
How we built Derma Glow Skincare a Shopify store that makes a clinical ingredient feel approachable — and turns cautious first-time shoppers into a repeatable routine.
01 / The brand
Meet Derma Glow Skincare.
Derma Glow Skincare is a UK direct-to-consumer skincare brand built around Tretinoin — prescription-strength vitamin A, and one of the most effective anti-ageing and acne ingredients in the world.
It's also one of the most intimidating to buy online. The brand needed a store that could sell a clinical ingredient to everyday shoppers without feeling like a pharmacy — routine-focused, reassuring, and built to convert.
02 / The challenge
Sell the science.
Tretinoin comes with baggage. It has a reputation for irritation, shoppers arrive with questions, and most won't buy until those questions are answered. The store had to do three jobs at once: teach, reassure, and sell.
On top of that, single-product sales cap growth. To build real revenue, the store needed to move people onto a routine — and keep them coming back.
03 / What we built
The build.
Every element points at the same target — turning a curious visitor into a confident buyer.
Conversion-first homepage
One clear path to purchase — "Start my plan" — with every section built to move the shopper toward the routine.
A 4-step routine system
Products bundled as a complete set with a built-in saving, lifting average order value instead of selling one item at a time.
A science & education hub
A "What is Tretinoin?" resource that answers objections and builds authority before the sell — turning hesitation into trust.
Trust architecture
Press features, a 4.9/5 rating, 500+ reviews, real before-and-afters and derma-tested badges — stacked exactly where buyers hesitate.
Content & ecommerce SEO
An ongoing blog of application guides and myth-busters that ranks for high-intent Tretinoin searches and feeds the funnel.
Built to scale
Multi-currency, international-ready checkout with fast-shipping and easy-returns messaging kept front and centre.
04 / Results
The traction.
A store customers trust — and keep rating five stars.
Rated 4.9/5 by thousands of customers and growing — with a steady stream of real orders coming through the store.
"They built like operators, not just designers — every decision was judged on whether it sells."
Dermaglow Skincare
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