Our approach / How a HAUS MEDIA build runs
Design is where most agencies stop. For us it's the middle. Every step points back at the same target — more sales. Here is what that actually looks like, phase by phase.
Why it works this way
Most agencies hand over a website. A store can look immaculate and still lose money — the difference is almost never the design, it's whether every screen was built around a decision the customer has to make.
So we start with the numbers, not the mood board. We find where revenue is leaking, design against that, build it fast and clean, then keep testing after launch.
We run our own Shopify stores as well as our clients', so we build with a P&L in mind rather than a portfolio.
The five phases
Every project moves through the same five phases. What changes is the depth of each, depending on whether we're building from scratch or improving a store already trading.
Find where the money is leaking.
We start in your analytics, not in Figma. Funnel drop-off, device splits, search terms, checkout abandonment, competitor positioning and — where possible — actual customer conversations.
Every screen has a job.
Wireframes before visuals, always. We map the buying journey first and design against it, so each screen is built to earn the next click rather than to look good in isolation.
Fast, clean, and it holds up.
Shopify development that passes Core Web Vitals and behaves on the devices your customers actually use — which, for most stores, means mid-range Android on a poor connection.
Launch is the start of the work.
We launch, then test. Real conversion data drives iteration on offers, copy, layout and checkout. Opinions lose to numbers.
Compound it.
Once the store converts, more traffic is worth having. SEO, content and campaigns that grow revenue without breaking what already works.
What stays constant
Beautiful is the baseline, not the goal. Every decision gets judged on whether it moves someone closer to buying.
No account manager relaying messages. The people designing and developing your store are in the calls.
One platform. We are not learning your project on your budget, and we are not a jack of all trades.
Reporting is against revenue, conversion rate and AOV — not sessions and impressions.
We own and operate our own ecommerce stores. If we would not put it on ours, it does not go on yours.
With sourcing teams in Europe and China, we can fix the range as well as the storefront when that is the real problem.
FAQ
Most builds run 8 to 12 weeks from kick-off to launch. A focused conversion project on an existing store is usually 3 to 5 weeks. The audit tells us which of those you're actually looking at.
No. Plenty of clients come to us with a store that already trades and only need Audit and Optimise. We would rather tell you that than sell you a rebuild you don't need.
Analytics access, whatever you know about your customers, and someone who can make decisions. Everything else we can work out between us.
Conversion rate, average order value and revenue per session, against a baseline we agree before any work starts. Traffic alone doesn't count.
Yes. We often run the conversion side while an in-house team handles day-to-day. It works best when the split is clear from the start.
Tell us where the store is now and where you want it to go. We'll come back with an honest view of which phases you actually need — and which you don't.
Book a Strategy Call